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Pricing your print edition

Added by Brian Schwartz almost 9 years ago

A common question I get is what to price your book at.

It depends on the cost of printing which is dependent upon the trim size and number of pages.

I recommend you check IngramSpark first. When you see Amazon discount the price of a book, they take it out of their own margin, not yours. But if you only set your book up on KDP, they won't likely discount it at all - since it will only be available on Amazon.

IngramSpark solves this problem by making your book available to more retailers, of whom Amazon has to compete with.

Ingram Spark

To sell outside of Amazon, I'll recommend you setup your book with IngramSpark. But I'll also recommend you set a higher price. Here's why:

IngramSpark recommend you set a 55% discount to retailers. This is because there is a % that the distributor (Ingram) takes (usually 15%, but it varies depending on the arrangement with the retailer). The reason they recommend 55% is so retailers can be assured to purchase at a 40% discount.

So in the scenario above, to get a $5/book profit for the same 250 page book, you would need to set a price of $15.45:

You can find the IngramSpark royalty calculator here.

Amazon KDP (Formerly CreateSpace)

Use the provided calculator.

I recommend you aim for a $5/book profit.

Here's an example:

Keep in mind that paper is a commodity and printing costs will fluctuate over time.

The shipping is a pass-thru to the consumer. The good thing about having your book on Amazon is being able to tap into the millions of prime members when Amazon pays for the shipping!

Snowfall Press

I recommend Snowfall Press for author copies and ARCs. They are competiveily priced and usually beat the other two printers above by a week. They offer UPS ground which is cost effective for heavy items like books.

Here is their pricing calculator: https://www.snowfallpress.com/pricing

Cheers,
Brian